We give back as we work...
Businesses exist to delight customers, create employment, generate profit, and pay taxes. However, they only thrive when they give back to the natural resources and communities that support them.
Many businesses owners start giving only when they feel they can afford to. We believe that businesses should give back in proportion to their earnings, from day 1.
Jon Day & Heleen van de Weerd
Cerebrus Associates has set a target to donate at least 10% of Earnings Before Tax (EBIT) each year and every year since its incorporation. This target is met through a combination cash donations, pro bono work, and other in-kind contributions.
Our portfolio (past and present)
The portfolio of beneficiaries reflects the interests of the business and its founding Directors.
The balance between cash and pro bono work + in-kind contributions
From 2015/16 we have been giving an average of 29% as cash and 71% as pro bono work + in-kind contributions.