We give back as we work...

Businesses exist to delight customers, create employment, generate profit, and pay taxes. However, they only thrive when they give back to the people, communities and planet that support them.


Many businesses owners start giving only when they feel they can afford to. We believe that businesses should give back in proportion to their earnings, from day 1.

Jon Day & Heleen van de Weerd


Cerebrus Associates has set a target to donate at least 10% of Earnings Before Interest and Taxes (EBIT) each year and every year since its incorporation. This target is met through a combination cash donations, pro bono work, and other in-kind contributions.

Our portfolio (past and present)

The portfolio of beneficiaries reflects the interests of the business and its founding Directors.


Centrepoint is the UK's leading youth homelessness charity – but what does that actually mean? It means that, together with our partners, we support over 15,000 young people every year. More...

The Children's Society

Right now in Britain there are children and young people who feel scared, unloved and unable to cope. The Children’s Society works with these young people, step by step, for as long as it takes. More...

Chernobyl Children's Lifeline (Newark & Sherwood)

Chernobyl Children’s Lifeline hosts groups of children from Ukraine and Belarus for fun and recuperational holidays in the UK providing a break from the debilitating after-effects the Chernobyl Nuclear disaster in 1986. More....

Mike Steele Award

Set up to honour Mike Steele's contribution to BSAS and Animal Science this is an annual scholarship aimed at providing opportunities for early-career scientists from emerging countries to travel to the UK to attend and present at the BSAS annual conference. More...

International Society for Applied Ethology

The Society covers all applied aspects of Ethology and other Behavioural Sciences relevant to human-animal interactions such as farming, wildlife management, the keeping of companion and laboratory animals, and the control of pests. More...

Reading University Hardship Fund

The University Hardship Fund is available to help students who experience exceptional financial difficulties. More...

Nottinghamshire Wildlife Trust

Wildlife Guardians support Nottinghamshire Wildlife Trust in protecting wildlife for the future. More...

North Luangwa Conservation Programme

Conserving Zambia's only black rhino population and largest elephant population through 22,000 km² of wilderness. More...

Wildlife Aid Foundation

All wild animals are treated and rehabilitated completely free of charge. Our aim is to return every animal that is capable of surviving, back to its natural environment. More...

Newark Food Bank

We don’t think anyone in our community should have to face going hungry. That’s why we provide three days’ nutritionally balanced emergency food and support to local people who are referred to us in crisis. More...

Cat's Protection

We help around 200,000 cats and kittens every year thanks in no small part to our network of over 250 volunteer-run branches and over 30 centres. More...

Send a Cow

Send a Cow is a force for change in rural Africa. The charity helps people grow their own futures – on their own land, on their own terms. More...

Level of giving

We have not hit our target in every year, but our average giving has been 12% of EBIT between 2013/14  and 2019/20.


Growth in giving

Our giving has been increasing and is now 4 x higher than it was in 2013/14.

The balance between cash and pro bono work + in-kind contributions

From 2015/16 we have been giving an average of 29% as cash and 71% as pro bono work + in-kind contributions.