The Cerebrus Associates are passionate scientists who have practical knowledge and experience in the Agri-food sector, especially in the fields of consumer science and animal welfare science. Having worked in both academic and commercial environments, we are the bridge between scientific research and industry. We connect our industry partners with the most relevant and useful research and expertise for their business, and interpret academic knowledge into commercial language. In doing so, we aim to achieve satisfying results for our partners, as well as making an impactful and lasting difference for the betterment of the world.

BBFAW provides all food companies with a clear framework for action and reporting on their farm animal welfare practices and performance.

Since the first Business Benchmark on Farm Animal Welfare was conducted in 2012, we have seen significant improvements in companies’ management practices, processes and reporting on farm animal welfare. Many have now adopted formal farm animal welfare policies, assigned management responsibilities, set objectives and targets, and introduced audit processes to ensure that their policies are effectively implemented.

The benchmark is managed by Chronos Sustainability with support of Compassion in World Farming and World Animal Protection.

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Frequently asked questions

Cerebrus (pronouced Se-reeb-rus) was chosen as a business name because our services are largely cerebral in nature. In our Food & Drinks segement we use neuroscience to investigate the effects of eating on the brain and the brain on eating.
The business is owned and managed by Dr. Jon Day and Dr. Heleen van de Weerd. Cererbrus Associates are independent scientists and industry professionals that deploy their skills to help to deliver projects managed by the business.
Since its incorporation in 2012, Cerebrus Associates has given 10% of its operating profits to charitable causes chosen by the two Directors. The business has been a long-term supporter of childrens' and animal welfare projects. You can learn more on our Giving Back page.

Our Clients and Testimonials