The Cerebrus Associates are passionate scientists who have practical knowledge and experience in the Agri-food sector, especially in the fields of consumer science and animal welfare science. Having worked in both academic and commercial environments, we are the bridge between scientific research and industry. We connect our industry partners with the most relevant and useful research and expertise for their business, and interpret academic knowledge into commercial language. In doing so, we aim to achieve satisfying results for our partners, as well as making an impactful and lasting difference for the betterment of the world.
BBFAW provides all food companies with a clear framework for action and reporting on their farm animal welfare practices and performance.
Since the first Business Benchmark on Farm Animal Welfare was conducted in 2012, we have seen significant improvements in companies’ management practices, processes and reporting on farm animal welfare. Many have now adopted formal farm animal welfare policies, assigned management responsibilities, set objectives and targets, and introduced audit processes to ensure that their policies are effectively implemented.
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Jon has provided consultancy for over 8 years as part of an open innovation network I led in the development of Mars Wrigley R&D Neuroscience program. During this time, he has helped broker and manage partnerships and deliver, high quality, incremental results I used in support of global scientific business credibility and reputation, product development and functional benefits claims support. Jon demonstrates a strategic understanding, consistency in results and drive for high quality results which are crucial for the success of this program.
I've collaborated with Jon for more to five years now for several projects. In all those years, I've seen him not only excel at copywriting and copyediting but also on project planing, resource estimation and setting up of experiments. Jon involvement have been critical and allowed to save several projects from failing. He is diligent, thorough and a critical thinker. I highly recommend Jon as a professional cross functional manager who makes his team members strive for better results.
Jon is naturally aligned to operational oversight. He has an endlessly inquiring mind and constantly looks for ways to move forward with delivery of projects or strategies. He has an engaged way of working with and extending his teams and has a methodical, logical and effective approach. Jon is detail orientated and has a consistently good eye for assessing what will be required to deliver his objectives and how best to achieve that. Separately but importantly, he is also possessed with a high degree of integrity and works in an open and engaged way.
It was a great pleasure to work with Jon in a public - private project funded by the Dutch science foundation (NWO) on the mechanisms controlling satiation. Jon was crucial in translating our scientific findings into business values and in bridging the gap between the academic and private partners. In addition to his intelligence and kindness, his critical eye for knowledge utilization made him a great asset to the project.
Jon's expertise and presence is immediately noticeable and delivers into innovation. Jon is excellent within a team to shape and plan to allow ambitious projects to be delivered keeping in mind risk mitigation.
I have been constantly impressed by Jon's dedication, creative thinking and ability to deliver against defined goals. Jon forging new relationships by identifing mutual interests and objectives. He is excellent at keeping you informed of his activities, via concise summary reports, and always meets agreed deadlines. Jon is a pleasure to work with both personally and professionally and I would recommend him without hesitation.
Jon and I worked together to increase employer engagement with the Royal Society of Biology Degree Accreditation Programme. It was a pleasure working with Jon. He is extremely proactive and enthusiastic and his industry knowledge is exceptional. I would thoroughly recommend Jon. Not only is he an exceptionally hard-working colleague, he is also as an extremely inspirational and motivational individual.