Cerebrus is a group of companies founded and owned by Dr. Jon Day and Dr. Heleen van de Weerd, each focused on delivering excellence in their respective domains. We are committed to driving innovation and impactful outcomes across diverse sectors.

  • Cerebrus Associates Limited, headquartered in the United Kingdom, was founded in 2012. The business has a rich history of expertise in consumer science. We support groundbreaking research in areas such as mood, food and mental performance, while also brokering research partnerships and building consortia for collaborative innovation.
  • Cerebrus Digital, operated as a trading style of Cerebrus Associates, is a science communication agency dedicated to enhancing the dissemination, communication, and exploitation of results from large, consortium-based projects. We specialise in the production of engaging video content to ensure that scientific insights are communicated effectively to diverse audiences.
  • Cerebrus Advies BV, headquartered in the Netherlands, was founded in 2021 to maintain strong connections within the European Union following Brexit. We provide research and consultancy services within the agri-food sector, and enable our clients, including the European Commission, to address pressing challenges and advance sustainability in Europe and beyond.

Those who work within the Cerebrus businesses are passionate professionals and scientists who have practical knowledge and experience in the Agri-food sector, especially in the fields of consumer science and animal welfare science. Having worked in both academic and commercial environments, they are the bridge between scientific research and industry. Cerebrus connects its industry partners with the most relevant and useful research and expertise for their business, and interpret academic knowledge into commercial language. In doing so, Cerebrus aims to achieve satisfying results for our partners, as well as making an impactful and lasting difference for the betterment of the world.

Study to support the evaluation of the European Union strategy for the protection and welfare of animals 2012-2015

Cerebrus Associates has recently worked in partnership with ICF to conduct a study to support the evaluation of the European Union strategy for the protection and welfare of animals (2012-2015). Our work evaluated whether the Strategy contributed to its objectives in an effective and efficient way by considering these evaluation criteria in line with the Better Regulation Guidelines: relevance, coherence, effectiveness, efficiency, and EU added Value. The work was commissioned by the European Commission (Directorate General for Health and Food Safety, DG SANTE).

News and Updates

Frequently asked questions

Cerebrus (pronouced Se-reeb-rus) was chosen as a business name because our services are largely cerebral in nature. In our Food & Drinks segement we use neuroscience to investigate the effects of eating on the brain and the brain on eating.
The business is owned and managed by Dr. Jon Day and Dr. Heleen van de Weerd. Cererbrus Associates are independent scientists and industry professionals that deploy their skills to help to deliver projects managed by the business.
Since its incorporation in 2012, Cerebrus Associates has given 10% of its operating profits to charitable causes chosen by the two Directors. The business has been a long-term supporter of childrens' and animal welfare projects. You can learn more on our Giving Back page.

Our Clients and Testimonials