The Cerebrus Associates are passionate scientists who have practical knowledge and experience in the Agri-food sector, especially in the fields of consumer science and animal welfare science. Having worked in both academic and commercial environments, we are the bridge between scientific research and industry. We connect our industry partners with the most relevant and useful research and expertise for their business, and interpret academic knowledge into commercial language. In doing so, we aim to achieve satisfying results for our partners, as well as making an impactful and lasting difference for the betterment of the world.

Study to support the evaluation of the European Union strategy for the protection and welfare of animals 2012-2015

Cerebrus Associates has recently worked in partnership with ICF to conduct a study to support the evaluation of the European Union strategy for the protection and welfare of animals (2012-2015). Our work evaluated whether the Strategy contributed to its objectives in an effective and efficient way by considering these evaluation criteria in line with the Better Regulation Guidelines: relevance, coherence, effectiveness, efficiency, and EU added Value. The work was commissioned by the European Commission (Directorate General for Health and Food Safety, DG SANTE).

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Frequently asked questions

Cerebrus (pronouced Se-reeb-rus) was chosen as a business name because our services are largely cerebral in nature. In our Food & Drinks segement we use neuroscience to investigate the effects of eating on the brain and the brain on eating.
The business is owned and managed by Dr. Jon Day and Dr. Heleen van de Weerd. Cererbrus Associates are independent scientists and industry professionals that deploy their skills to help to deliver projects managed by the business.
Since its incorporation in 2012, Cerebrus Associates has given 10% of its operating profits to charitable causes chosen by the two Directors. The business has been a long-term supporter of childrens' and animal welfare projects. You can learn more on our Giving Back page.

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