We are Partnering & Engagement...
Success in all sectors is reliant on trusted partnerships. Closed innovation models are increasingly being replaced by open innovation models where ideation, development and commercialisation are conducted in partnership with individuals and organisations outside of the business. The requires businesses to explore which research groups are active in their field of interest, which researchers would be the best to collaborate with, and which groups are the best resourced. An objective and unbiased approach is required. Research managers seek to lower the risk to both their company and themselves as corporate strategy alignment, intellectual property agreements, return on investment, corporate reputation, pace and trust are at stake.
Cerebrus Associates brokered this €1.35M private:public partnership to elucidate the neurocognitive mechanisms underlying the effects of oro-sensory signalling, mastication and attention on satiation under laboratory and real life conditions.
The project investigated the mechanisms linking oro-sensory exposure, mastication and attention to satiation, and related these lab measures to daily eating behaviour. This understanding could ultimately lead to the development of products or strategies that enhance healthy choices and eating behaviour. The research was undertaken over four years from 2015 to 2019.
After the consortium agreement was signed, Cerebrus Associates remained a member of the delivery team as a research partner, and offered knowledge capture and technology transfer services as a payment in-kind. As part of this work, Cerebrus Digital created and maintained a project website to promote and disseminate the research output.