Cerebrus Digital has been named Best Science Communication Media Company (Europe) in the Corporate Vision 2026 Media Innovator Awards, recognising its innovative approach to capturing, communicating and preserving scientific knowledge.
London, UK - On June 24 2026, Dr Jon Day delivered a presentation at the Science for Animal Welfare conference entitled "Optimising the selection of welfare indicators in farm animals".
We are pleased to announce the publication of our new open-access paper in Frontiers in Veterinary Science: “Optimising the selection of welfare indicators in farm animals” by Jon Day, Mohamed Ben Haddou, Rita Kylling, Guro Vasdal and Heleen van de Weerd. Access the full text here
A new online resource, MeasuringWelfare.info, has been launched to help researchers, food businesses, policymakers and animal welfare professionals explore and select meaningful indicators for assessing farm animal welfare.
Brescia, Italy – Dr. Heleen van de Weerd, representing Cerebrus Associates, delivered a keynote presentation at the International Symposium "Animal Welfare and Health Indicators: Potential to Further Reduce Antimicrobial Usage in Farming". The event, held at the Istituto Zooprofilattico Sperimentale della Lombardia e dell'Emilia Romagna (IZSLER) in Brescia, was organised under the Italian Presidency’s G7 programme, attracting high-level experts from the European Commission, the Ministry of Health, and leading international organisations.
Florence, Italy – Working together with MatPrat, Animalia, NMBU and Chronos Sustainability, Dr. Jon Day presented groundbreaking research at the 9th International Conference on the Welfare Assessment of Animals at Farm Level (WAFL). His presentation, "Identifying Optimal Combinations of Welfare Indicators," showcased a data-driven approach to optimise welfare monitoring across diverse animal production systems.
Recognising sentience in crustaceans: In recent years, growing scientific consensus has affirmed the sentience of cephalopod molluscs (such as octopuses, squid, and cuttlefish) and decapod crustaceans (including crabs, lobsters, and crayfish). Following an independent review commissioned by Defra and published by the London School of Economics in 2021, the UK government recognised these species as sentient under the Animal Welfare (Sentience) Act 2022.
Leipzig, Germany – Dr. Heleen van de Weerd of Cerebrus Associates delivered a keynote presentation at the 2024 International Pig Veterinary Society (IPVS) and European Symposium of Porcine Health Management (ESPHM) Conference. Her talk, "The European Approach to Advanced Pig Welfare," highlighted the European Union’s leadership in animal welfare, key policy strategies, ongoing challenges, and future opportunities to enhance pig welfare standards.
Cerebrus Associates has recently assisted ICF to gather evidence to support potential initiatives concerning animal welfare labelling in the European Union. The study has involved collecting and analysing qualitative and quantitative data on consumers’ awareness of animal welfare standards and demand for further information. It has also involved gathering data on existing labelling schemes with animal welfare claims found in the EU and assessing their designs and impacts. The work was commissioned by the European Commission (Directorate General for Health and Food Safety, DG SANTE).
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
